With the rise of voice assistants such as Siri, Alexa, and Google Assistant, voice search has become an increasingly popular way for people to find information online. In fact, according to a study by comScore, it is estimated that by 2020, 50% of all searches will be conducted via voice.
As a result, optimizing for voice search has become a crucial aspect of digital marketing strategy. One of the key elements of optimizing for voice search is understanding the role of keywords.
Keywords are still an important aspect of voice search, but they are used in a slightly different way compared to traditional text-based searches. When people use voice search, they tend to use more conversational and natural language, as opposed to typing in short, concise phrases.
For example, someone might type “best pizza NYC” into a search engine, but when using voice search, they might say “Where can I find the best pizza in New York City?” This means that businesses need to optimize their content with long-tail keywords that mimic the way people speak in real life.
In addition, voice search queries tend to be more specific and location-based. This means that businesses should include location-based keywords in their content to ensure that they show up in local voice search results.
Another important aspect to consider when optimizing for voice search is the use of question-based keywords. People often use voice search to ask questions, so businesses should include common questions and their answers in their content to increase the chances of appearing in voice search results.
Overall, the role of keywords in voice search is crucial for businesses looking to tap into the growing voice assistant market. By understanding how people use voice search and optimizing their content accordingly, businesses can increase their visibility and reach a wider audience through voice search.