In the rapidly changing world of online marketing, it is important to stay up-to-date with the latest trends and strategies. One of the most important aspects of this is keeping an eye on trending keywords. As we head into 2021, here are some of the top keyword trends to watch:
1. Voice Search
With the increasing popularity of smart speakers and virtual assistants like Alexa and Siri, voice search is becoming more and more prevalent. As a result, long-tail keywords and conversational phrases are becoming more important in SEO. Businesses will need to optimize their content for voice search to ensure they are visible to users who are searching through voice commands.
2. Sustainability
Sustainability is a hot topic in 2021, and it is reflected in the keyword trends. People are becoming more eco-conscious and are looking for products and services that are environmentally friendly. Keywords related to sustainability, such as “eco-friendly,” “sustainable,” “green,” and “recyclable” are likely to see an increase in search volume.
3. Online Learning
The COVID-19 pandemic has led to a surge in online learning, and this trend is expected to continue in 2021. Keywords related to online learning, such as “e-learning,” “online courses,” and “virtual classrooms” are likely to see an increase in search volume.
4. Health and Wellness
The pandemic has also led to a renewed focus on health and wellness. Keywords related to health and wellness, such as “mental health,” “self-care,” “fitness,” and “nutrition” are likely to see an increase in search volume as people continue to prioritize their physical and mental health.
5. Local Search
With the pandemic forcing many businesses to close their doors or limit their services, local search is becoming increasingly important. People are looking for businesses and services in their local communities that they can support. Keywords related to local search, such as “near me,” “local businesses,” and “curbside pickup” are likely to see an increase in search volume.
In conclusion, it is important for businesses to stay on top of the latest keyword trends in order to optimize their online content and stay visible to their target audience. The above trends are just a few examples of the keywords that are likely to see an increase in search volume in 2021, and businesses should keep an eye on these and other emerging trends in order to stay ahead of the game.
